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Click Here for Rate Information.
Click Here for Credit Application.
For information on Specifications and Deadlines, please check below. |
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General Information |
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BOX SERVICE CONFIDENTIAL
To maintain advertiser confidentiality, a Blind Box Number may be used to receive written inquiries. Replies, if any, are mailed to addresses designated by the advertiser at least three times a week, or may be received upon presentation of proper identification at the Classified Counter in the lobby of the Post-Dispatch building at any time during
normal business hours. |
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MECHANICAL MEASUREMENTS |
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Classified Standard Page Size
10 Columns (11-5/8 inches wide) by 22-1/2 inches deep |
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Columns |
Picas |
Inches |
Closest Fraction |
1 |
6.08 |
1.112 |
1-1/8” |
2 |
13.09 |
2.281 |
2-1/4” |
3 |
20.09 |
3.449 |
3-1/2” |
4 |
27.10 |
4.617 |
4-5/8” |
5 |
34.10 |
5.785 |
5-13/16” |
6 |
41.10 |
6.953 |
6-1 5/16” |
7 |
48.11 |
18.121 |
8-1/8” |
8 |
55.11 |
9.289 |
9-15/16” |
9 |
63.00 |
10.457 |
10-7/16” |
10 |
70.00 |
11.625 |
11-5/8” |
Centerspread |
144.00 |
24 |
24” |
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NEW FOR 2004 |
ROP Standard Page Size
6 Columns (11-5/8 inches wide) by 22-1/2 inches deep |
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Columns |
Picas |
Inches |
Closest Fraction |
1 |
11p0 |
1.833 |
1-13/16” |
2 |
22p9 |
3.792 |
3-3/4” |
3 |
34p6 |
5.750 |
5-3/4” |
4 |
46p37 |
7.708 |
7-11/16” |
5 |
58p0 |
9.667 |
9-5/8” |
6 |
69p9 |
11.625 |
11-5/8” |
Centerspread |
144p |
24 |
24” |
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All centerspreads set less than page units must be flush left or right. Centerspread minimum depth is 11-1/4 inches. All ads and/or centerspreads that are 20 inches deep or more will be billed 6510 lines Classified or 22-1/2
inches ROP.
Reduce full page depth by 1/4 inch if folio (dateline) is required. Centerspreads will be billed at 6510 lines
Classified or 275.5 column inches ROP. |
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Standard Centerspread
24 inches wide x 22-1/2 inches deep. |
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Box Service Charge:
$100 for Mailed Responses
$70 for Advertiser Pickup
These charges are for the reservation of the number, sorting and mailing of replies. Advertisers using this service must purchase adequate advertising space to include reply instructions as follows:
Reply to: (First words of ad)
Box 000, Post-Dispatch
900 N. Tucker, St. Louis, MO 63101 |
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TEARSHEETS AND AFFIDAVITS
There is a $5.00 charge per tearsheet or affidavit. |
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SPLIT RUN ADS
Perfect A-B split available on certain days. Information on request. Ads should be the same dimension. Minimum space 12 inches. Service charge $403. |
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MINIMUM AD SIZES BY COLUMN INCHES
Ads must be at least as many inches deep as columns
wide. |
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Classified Display Deadlines |
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DAY OF PUBLICATION |
FINAL SPACE
RESERVATION |
ADS REQUIRING PROOFS |
ADS NOT
REQUIRING PROOFS |
CORRECTED PROOFS |
CAMERA/DIGITAL READY |
Advanced Deadlines
Holidays and Layout Advances
Advance all deadlines by 24 hours for ads running over center spreads, before a
holiday or when a holiday intervenes. Check with your account executive
for the exact advance/holiday
schedule(s).
Early Proof Requests
Copy submitted in advance of the normal proofing deadlines (for the purpose of requesting an early proof) will be given
delivery in approximately 3 working days.
Screening
Copy and/or art changes applied to elements that are “overlaying” prescreened
areas on non-digital ad
material, such as “ad slicks,” cannot be made less than 24 hours prior to publication.
Missed Deadlines
Incomplete or Late Copy
If ad copy is received incomplete and/or after the “Ads Requiring Proof” deadline, proofs will not be furnished to the client.
The Post-Dispatch will make every effort to ensure the correctness of the client’s
advertising but cannot guarantee this with material submitted past proofing deadline.
Late Proof Corrections
Proof corrections submitted past the “Corrected Proof” may not be applied to the applicable advertisement. The Post-
Dispatch will make every attempt to apply the corrections to the client’s advertising
but cannot guarantee this.
Canceling Ad Reservations
Cancellation of ads is accepted on same deadline schedule as a “Final Space Reservation”.
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MONDAY |
FRI. 5 pm |
TUES. 4 pm |
FRI. 3 pm |
FRI. 5 pm |
FRI. 5 pm |
TUESDAY |
FRI. 5 pm |
WED. 4 pm |
FRI. 3 pm |
FRI. 5 pm |
FRI. 5 pm |
WEDNESDAY |
MON. 5 pm |
WED. 4 pm |
MON. 4 pm |
MON. 5 pm |
MON. 5 pm |
THURSDAY |
TUES. 5 pm |
THURS. 4 pm |
TUES. 4 pm |
TUES. 5 pm |
TUES. 5 pm |
FRIDAY |
WED. 5 pm |
FRI. 4 pm |
WED. 4 pm |
WED. 5 pm |
WED. 5 pm |
BUSINESS
FRIDAY |
WED. noon |
MON. 5 pm |
WED. 5 pm |
WED. 5 pm |
WED. 5 pm |
SATURDAY |
THURS. 5 pm |
MON. 4 pm |
THURS. 4 pm |
THURS. 5 pm |
THURS. 5 pm |
SUNDAY |
THURS. 5 pm |
MON. 5 pm |
THURS. 4 pm |
THURS. 5 pm |
THURS. 5 pm |
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MONDAY Zones |
THURS 5 pm |
TUES. 5 pm |
THURS. 5 pm |
FRI. noon |
THURS. 5 pm |
THURSDAY
Zones |
MON. 5 pm |
THURS. 5 pm |
MON. 5 pm |
WED. noon |
TUES. 5 pm |
THURSDAY Get Out |
MON. 5 pm |
FRI. 5 pm |
MON. 5 pm |
TUES. noon |
TUES. 5 pm |
SATURDAY Lifestyle |
TUES. 5 pm |
FRI. 5 pm |
TUES. 5 pm |
THURS. noon |
WED. 5 pm |
SUNDAY Comics |
WED. 5 pm
(25 days prior) |
WED. 5 pm
(18 daysprior) |
MON. 5 pm
(13 days prior) |
MON. 5 pm
(13 days prior) |
MON. 5 pm
(13 days prior) |
SUNDAY
Zip Flyers |
TUES. 12 noon
(19 days prior) |
TUES. 12 pm
(19 days prior) |
THURS. noon
(17 days prior) |
MON. 12 pm
(13 days prior) |
THURS. noon
(17 days prior) |
MON.-SAT
Zip Flyers |
11 business days |
11 business days |
9 business days |
7 business days |
9 business days |
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SINGLE COLUMN (NON-DISPLAY) DEADLINES |
Day of Publication |
Monday |
Saturday, 5 pm |
Tuesday |
Monday, 10:45 am |
Wednesday |
Tuesday, 10:45 am |
Thursday |
Wednesday, 10:45 am |
Friday |
Thursday, 10:45 am |
Saturday |
Friday, 10:45 am |
Sunday Real Estate |
Friday, 4:30 pm |
All Other Ads For Sunday |
Friday, 6 pm |
Metro Zone |
Friday, 6 pm |
Get Out Tuesday |
12 noon |
Faxed ads must be received 1 hour prior to deadline for processing and verification. |
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